How much do social media managers make?


Social media managers are the online marketing powerhouses who oversee social media strategies and envision innovative ways to effectively reach consumers. The salary of a social media manager depends on the industry, job position, and location. If you want to grow your Instagram platform, you can take help from Mixx. A social media manager can also help you to grow your business on social media. If you are interested in becoming a social media manager, it is important to know “how much do social media managers make?”  Here’s a guide to help you figure out how much you can expect to be paid as a social media manager.

How much does a social media manager make on average?

According to Payscale statistics from August of 2022, social media managers earn an average salary of $53,060 a year. The range of social media marketing is broad because many marketers focus on a niche market. Their pay often reflects the number of years they’ve spent in their field, as well as how much education and training they have. Professionals can sometimes negotiate higher salaries by pointing to unique skills or accomplishments that set them apart from other workers.

What are the salaries of social media managers in the US?

The demand for social media managers varies by geographic location in the United States. In the US, social media marketers make an average base salary of roughly $70,000 in September 2022 with opportunities for more lucrative bonuses.

How much money do social media managers earn in Europe?

According to the UK and Ireland editions of the Sprout Social IndexTM, European social media teams find discovering talent the biggest difficulty when building their own paid advertising campaigns.

Social media has made hiring more difficult in Europe, with Glassdoor reporting that this is how much social-media marketers earn across the continent:

  • United Kingdom: £33,426
  • Europe: €47,152
  • France: 37,377 euros
  • Spain: €32,163

What are the salaries for social media managers in various sectors?

Some industries seem to have a better social media presence. It might be because they take advantage of opportunities such as audience participation and content generation more than others do. In general, social media managers’ earnings are a reflection of their performance on social networks. When Zippia broke down their income data by industry, they found that professionals working in:

  • The average income for technology professionals is $76,786.
  • The typical wage for manufacturing is $71,841
  • The typical compensation for those in finance is $68,394.
  • The typical wage for retail is $68,247.

How Can a Social Media Manager Make More Money?

If you want to become a social media manager and earn more money, there are several ways for you to take your career further:

  • Search LinkedIn for other businesses that need a social media manager. If you are willing to change employers, this can lead to higher pay as well.
  • To strengthen your digital marketing resume and broaden your knowledge, consider getting a graduate degree.
  • Increase your skill set by writing copy that engages and inspires audiences to spread the word about a product or service.
  • Obtain a certificate in social media management.


Many recent graduates and undergraduates who are looking to start their careers in social media might wonder how much social media managers make. The above information should give you a good idea of what to expect as a social media manager. Luckily, as more companies hire social media managers, the range of pay for this position is becoming more and more consistent. That being said, it’s also important to consider other factors that go into the pay of a social media manager such as their industry and years of experience.

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