Social media managers are the online marketing powerhouses who oversee social media strategies and envision innovative ways to effectively reach consumers. The salary of a social media manager depends on the industry, job position, and location. If you want to grow your Instagram platform, you can take help from Mixx. A social media manager can also help you to grow your business on social media. If you are interested in becoming a social media manager, it is important to know “how much do social media managers make?” Here’s a guide to help you figure out how much you can expect to be paid as a social media manager.
According to Payscale statistics from August of 2022, social media managers earn an average salary of $53,060 a year. The range of social media marketing is broad because many marketers focus on a niche market. Their pay often reflects the number of years they’ve spent in their field, as well as how much education and training they have. Professionals can sometimes negotiate higher salaries by pointing to unique skills or accomplishments that set them apart from other workers.
The demand for social media managers varies by geographic location in the United States. In the US, social media marketers make an average base salary of roughly $70,000 in September 2022 with opportunities for more lucrative bonuses.
According to the UK and Ireland editions of the Sprout Social IndexTM, European social media teams find discovering talent the biggest difficulty when building their own paid advertising campaigns.
Social media has made hiring more difficult in Europe, with Glassdoor reporting that this is how much social-media marketers earn across the continent:
Some industries seem to have a better social media presence. It might be because they take advantage of opportunities such as audience participation and content generation more than others do. In general, social media managers’ earnings are a reflection of their performance on social networks. When Zippia broke down their income data by industry, they found that professionals working in:
If you want to become a social media manager and earn more money, there are several ways for you to take your career further:
Many recent graduates and undergraduates who are looking to start their careers in social media might wonder how much social media managers make. The above information should give you a good idea of what to expect as a social media manager. Luckily, as more companies hire social media managers, the range of pay for this position is becoming more and more consistent. That being said, it’s also important to consider other factors that go into the pay of a social media manager such as their industry and years of experience.
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