This technology is changing the way we shop, how we shop, and the way we shop. At the 2014 tradeshow, we had a booth with all kinds of technology that was showing the latest and greatest in tradeshow technology. We had a display of touch-screen tablet displays, an iPhone 6, and a BlackBerry 10. We had the latest in retail technology, like the Google Glass, a new tablet computer, a webcam, and many other smart tech gadgets.
When tech is that good, it is often the new, shiny, shiny thing that causes people to question all the hype. When it is the same thing but different, it is often just an eyesore. It’s so good that you want to hide it, and then when people see you using it, they assume you are a complete idiot. It’s like when you buy a new car that is better than the last one, but you never ask the salesman how he knows.
The internet is the only place where you can find the latest and greatest gadgets, and the tradeshow technology that is coming out will be a major part of that. That is why I have been watching the newest crop of gadgets from all over the world, and the one thing I can’t stand is the way the gadget makers have been selling them. I’m not saying these gadgets are useless, but there is something about the way they are being sold that I find annoying.
I think we got to the point where people are just buying things because the manufacturer or salesperson has convinced them to. I personally find this frustrating, and I’m not alone. There are hundreds of articles written about consumers’ “choice fatigue” with technology. Every time I read one, I laugh silently to myself. I have been a buyer of consumer technology for as long as I can remember, and I have never found a good reason to stop buying them.
The problem is that consumers have long since stopped buying consumer technology. I am talking about the type of things you see being sold at the grocery store or big box stores. These are things like computers, cell phones, digital cameras, and other consumer electronics. Sure, they are more expensive to purchase, but these new technology are simply the same as the same thing that was available a few years ago. The only difference is that these new technology are more expensive to purchase.
Of course, this is all in the context of companies like Apple, Nintendo, and Sony (who still sell used cell phones and computers) having the power to sell their products for a cheaper price than it was a few years ago. But I’m going to give them the benefit of the doubt here and say that they are more likely to be selling items that you can’t use.
The problem with that argument is that they dont have the same level of technology that is being sold by their competitors. Its like saying that the iPhone is the same as the iPhone 1, but the iPhone 2 is the same as the iPhone 1. Well, now they cant sell the iPhone 2 for the same price as the iPhone 3. But again, that doesn’t make them any less viable in comparison to the competition.
The problem with the ‘trade show’ argument is, you must know what youre talking about. You know what you can and cant do and you can get the product from the company providing the technology. It’s very likely that they have very similar technology but they sell different products. So you would be wrong to assume that they have the same technology as the company offering the technology, unless they have very similar technology and sell completely different products.
In fact, I’ve seen the trade show argument used to push companies out of business. It’s a terrible way to market your company, and it’s especially a terrible way to market your company when your product has no competition. Its as easy as being right that your product is better than the competition when the market is filled with products that are almost exactly the same. Its as wrong to say that your product is better because you could sell it at a lower price.
Sure. Its the same thing as saying that your company is better because it’s cheaper, but the way you talk about it is much more important.